Monday, 7 June 2010

Quality of Life Improvement 21: Marvis Toothpaste

A dentifrice for gourmands, Marvis is Italy's answer to Tom's of Maine.

Tom's products are always useful and inoffensive, as well as exceedingly responsible, but sometimes your teeth are desperate for something more than fluoride-free spearmint, and that's not even taking into consideration the feelings of your opinionated palate.

As luck would have it, Italy saves the day with it's knack for turning the dull drudgeries of banal existence into minor events in themselves.

Marvis toothpaste is an Italian classic of both industry and design. The packaging isn't exactly minimalistic, and it's obviously not an unchanged classic of design identity, either. It's an apothecary-approximating pastiche, and a charmingly incoherent pastiche at that; This toothpaste may be the only conversation-piece of its kind, and it looks much too good to be secreted behind the moldering door of a medicine cabinet.

Marvis' different toothpastes all start as the classic "strong mint" formulation. and are then modified through the addition of carefully selected aromas, including: Jasmine, Ginger and the intriguingly named "Aquatic Mint," which is described by Marvis only as "a 'sweet, cool' touch of mint with the cool freshness of the sea."

We're partial to Marvis' Jasmin Mint toothpaste, which tastes to us something like Jasmine tea wth mint, and is almost as refreshing. We can't think of any toothpaste more appropriate for summer in the tropics.

Marvis toothpastes are available from and C.O. Bigelow Apothecaries.

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